1. INTRODUCTION
Hidden Pasture Unicorn Farm® (“Hidden Pasture,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit hiddenpasture.com, contact us, sign up for communications, register for an event or activity, or otherwise interact with Hidden Pasture.
By using our website, you acknowledge the practices described in this Privacy Policy.
Effective Date: August 10, 2026
2. INFORMATION WE COLLECT
INFORMATION YOU PROVIDE TO US
We may collect personal information that you voluntarily provide to us when you contact Hidden Pasture, submit a form, sign up for email communications, make an inquiry, register for an event or activity, or otherwise communicate with us.
This information may include:
Name;
Email address;
Telephone number;
Information submitted through our contact or inquiry forms;
Information related to farm visits, events, field trips, parties, camps, venue rentals, or other activities and services;
Marketing and communication preferences; and
Any other information you voluntarily provide to us.
INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain technical information may be collected automatically by our website, hosting provider, WordPress, or services used on the website.
This information may include your IP address, browser type, device type, referring website, pages visited, date and time of access, and other technical information associated with your visit.
CONTACT FORMS
When you submit information through a contact or inquiry form on our website, we use that information to respond to your request, communicate with you, provide information about our farm and services, and maintain appropriate business records.
Where appropriate and permitted by law, we may also use information you provide to communicate with you about Hidden Pasture events, programs, promotions, and other farm-related news.
CASES FOR USING PERSONAL INFORMATION
We may use personal information for the following purposes:
Responding to questions and inquiries;
Providing information about farm visits, events, programs, and services;
Managing registrations, reservations, and event-related communications;
Providing customer service;
Sending marketing and promotional communications where appropriate;
Maintaining our website and business operations;
Improving our website, services, events, and visitor experience;
Preventing fraud, abuse, or security incidents;
Maintaining appropriate business records; and
Complying with applicable legal obligations.
3. EMAIL MARKETING AND MAILCHIMP
Hidden Pasture may use your name, email address, and communication preferences to send you information about upcoming events, farm activities, programs, special offers, promotions, and other news about Hidden Pasture.
We use Mailchimp to help manage and deliver email marketing communications. When you subscribe to our mailing list or otherwise consent to receive marketing emails, information such as your name, email address, subscription status, and information related to your interaction with those emails may be processed by Mailchimp on our behalf.
Mailchimp may use technologies that provide information about the delivery and interaction with email communications, such as whether an email was delivered, opened, or whether a link within an email was selected.
Mailchimp maintains its own privacy practices and policies. You may review Mailchimp’s privacy information on its website.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in our marketing emails.
If you unsubscribe from marketing communications, we may still contact you regarding an inquiry, reservation, event, transaction, or other non-promotional matter when necessary.
4. INSTAGRAM AND EMBEDDED CONTENT
Our website may display content from Instagram through an Instagram feed or similar website widget.
Embedded or externally provided content may function as though you visited the third-party service directly. Depending on how the Instagram widget is configured and your browser or account settings, Instagram or its parent company, Meta, may receive certain technical information or use cookies or similar technologies when the content is loaded or when you interact with it.
If you interact with Instagram content or follow a link from our website to Instagram, your interaction with Instagram is subject to Instagram’s and Meta’s own terms, privacy policies, and data practices.
Hidden Pasture does not control how Instagram or Meta collects or processes information through their services.
Our website may also contain ordinary links to other third-party websites or social media services. Following one of these links takes you to a service operated by another party, and that party’s privacy practices will apply.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies. Cookies are small files stored on your computer, phone, or other device that allow websites and online services to function properly and remember certain information.
WordPress and components necessary to operate our website may use cookies for technical, security, administrative, or functionality purposes.
Third-party content or services used on our website, including our Instagram feed widget, may also use cookies or similar technologies depending on how those services are configured.
Email communications delivered through Mailchimp may contain technologies that help us understand whether communications were delivered or interacted with.
You can control or disable website cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of our website.
6. HOW WE SHARE INFORMATION
Hidden Pasture does not sell your personal information.
We may provide limited information to third-party service providers when necessary for them to perform services on our behalf or support the operation of our business.
MAILCHIMP
We use Mailchimp to manage and deliver email communications. Personal information associated with our mailing list may therefore be processed by Mailchimp for purposes of providing those services to us.
INSTAGRAM / META
Our website uses an Instagram feed widget to display Instagram content. The operation of this widget may involve communication between your browser and services operated by Instagram or Meta. Any information independently collected by Instagram or Meta is subject to their respective privacy practices.
WEBSITE AND TECHNICAL SERVICE PROVIDERS
Information may also be accessible to companies that provide services necessary to host, secure, maintain, or operate our website when access is reasonably necessary to perform those services.
LEGAL REQUIREMENTS
We may disclose information if we reasonably believe disclosure is necessary to comply with applicable law, a court order, legal process, or a lawful government request; to protect our legal rights; or to protect the safety and security of Hidden Pasture, our visitors, or others.
We do not provide personal information to third parties in exchange for money.
7. HOW LONG WE RETAIN INFORMATION
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business, administrative, security, accounting, or legal purposes.
Information submitted through an inquiry or contact form may be retained so that we can respond to your request and maintain an appropriate record of our communications.
If you subscribe to our email marketing list, information associated with your subscription may be maintained through Mailchimp until you unsubscribe or the information is otherwise removed in accordance with our business practices.
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.
8. SECURITY
We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
Our website uses HTTPS encryption to help protect information transmitted between your browser and our website.
However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us.
9. CHILDREN’S PRIVACY
Hidden Pasture is a family-oriented agritourism business, and many of our farm activities and events are intended for families and children.
Our website is not intended to knowingly collect personal information online directly from children under 13 without the involvement or consent of a parent or legal guardian.
Parents and legal guardians should provide registration, inquiry, reservation, and other personal information on behalf of their children when appropriate.
If we learn that we have collected personal information online directly from a child under 13 without appropriate parental involvement or consent, we will take reasonable steps to delete that information.
10. YOUR PRIVACY CHOICES
You may contact Hidden Pasture to ask questions about personal information we maintain about you, request correction of inaccurate contact information, or request deletion of certain personal information when appropriate.
You may opt out of marketing email communications at any time by selecting the unsubscribe link contained in our marketing emails.
We may retain certain information when reasonably necessary for legitimate business, transactional, administrative, security, accounting, or legal purposes.
Depending on where you reside, applicable privacy laws may provide you with additional rights concerning your personal information. We will respond to applicable privacy requests as required by law.
11. THIRD-PARTY WEBSITES
Our website may contain links to websites, social media platforms, or other online services operated by third parties.
When you follow a third-party link, you leave our website and become subject to the privacy practices and terms of that third party.
Hidden Pasture does not control and is not responsible for the privacy, security, content, or data practices of third-party websites or services.
We encourage you to review the privacy policy of any third-party website or service with which you interact.
12. PHOTOGRAPHS AND FARM EVENTS
Because Hidden Pasture hosts farm visits, public events, private events, field trips, parties, camps, and other activities, photographs or videos may sometimes be taken at the farm or during Hidden Pasture activities.
Any permissions, releases, notices, or terms regarding photography or video at a particular event are separate from this Privacy Policy and are governed by the terms, releases, or notices applicable to that event.
This Privacy Policy primarily addresses personal information collected through our website, email communications, and related business interactions.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology, services, or applicable legal requirements.
When this Privacy Policy is updated, the revised version will be posted on this page and the effective date will be updated as appropriate.
We encourage visitors to review this Privacy Policy periodically.
14. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or personal information you have provided to us, please contact:
Hidden Pasture Unicorn Farm®
108 Hidden Pasture Trail
Fountain Inn, SC 29644
Email: ponyparties@hiddenpasture.com
Phone: (864) 477-9284